Through deep and comprehensive CONNACT analysis, combined with Microsoft-internal organizational insights and executive mapping, Silk has successfully facilitated an average of 500 meetings annually with key personnel. This has resulted in a robust sales pipeline and tens of millions in closed sales, establishing the Microsoft partnership as Silk’s most lucrative channel, boasting a sixfold conversion rate.
Silk enables organizations to migrate and run their most complex business-
critical applications in the public cloud while continually optimizing performance, reliability, and costs.
Like many other Hi-tech startups, Silk was consistently seeking opportunities to broaden their reach and scale up. The team recognized the potential for rapid growth through their Microsoft partnership. However, they lacked the internal resources and specific connections within Microsoft to fully leverage this channel.
CONNACT initially collaborated with Silk on a traditional onboarding plan, which included a comprehensive cloud-partnership onboarding process. This involved enrolling in appropriate Microsoft partnership plans, facilitating initial introductions, and providing training to Silk’s ISV sales teams for effective collaboration within a cloud partnership framework.
Silk extended its partnership with CONNACT to achieve further results by conducting in-depth mapping of corporate-level stakeholders, particularly in the fields of Financial Services and Healthcare, to secure executive sponsorship. As a result, the collaborative effort between Silk and CONNACT has led to approximately 500 meetings annually with key Microsoft representatives. This strategic partnership has transformed the Microsoft channel into Silk’s highest-grossing sales channel, generating tens of millions in closed deals to date.
“Our strategic partnership with Microsoft is a significant layer as part of our GTM. CONNACT plays a major role in building the strategy, executing it, and navigating within Microsoft’s complex ecosystem. We could not have been so successful without them.”
